Description

KiX breakfast Cereal box from the 1970s. Kix (stylized as KiX) is a brand of breakfast cereal introduced in 1937 by the General Mills company of Golden Valley, Minnesota. The product is an extruded, expanded puffed-grain cereal made with cornmeal. The slogan “Kid Tested. Mother Approved.” was introduced in 1978. During the 1980s, television commercials included the jingle “Kids love Kix for what Kix has got. Moms love Kix for what Kix has not,” the latter a reference to its claims of no added food coloring or flavors. In 2018, the slogan was updated to “Kid-tested. Parent-approved”.